Recently, I enrolled in this online course for blog marketing which is proving to be pretty interesting so far. Our first assignment is to write a short introduction to ourselves and our involvement in the blogosphere and perception of blog marketing. This is actually due in about 45 minutes but my attempts to post in the forums isn't working out too well at the moment. I keep getting an error message that says I've exceeded the 50,000 character limit. And while my post may be a tiny wee bit lengthy, it's nothing close to that. MS word has it pegged at 2,342 (after some alterations).
And well, I figured that this is for a class dealing with blogs and there's no way a url will set off the error message (at least I hope not) so I decided to create a blog. I mean, what the heck, let's give this a shot. Cross your fingers for me? :))
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Greetings, internet comrades! My name is Stephanie Krystal Candice Louie Morgan Phillipe G. Tornilla. The name on my birth certificate is a bit (haha) of a mouthful but everyone just calls me Gani. I was working with a Cebu based advertising agency for a while but decided to tender my resignation and help out with the family business. We're running a small pension house called Tuxedo Business Suites and I enrolled in this course to explore digital marketing as a venue for raising awareness and consumer loyalty amidst the flood (maybe more appropriately the deluge) of pension houses and hotels in Cebu.
I used to be a rather prolific blogger in the ages of old when blogs were primarily used as online diaries. The vast majority of my posts were cathartic fits of adolescent whimsy or frustration. The rest was yet more personal narratives albeit thinly veiled with pretenses towards creative writing. I often tell myself that it would be great to go back to blogging (in a more productive, less bleeding hearts way, of course) but presently I’m rather strapped for time.
My present involvement in the blogosphere is rather limited but I do enjoy occasionally perusing blogs about DIY crafts and projects, kitchen debauchery, architecture, psychology and film.
My perception of blog marketing is that it’s a great way to market to your consumers on a more intimate level. It’s particularly interesting to me for two reasons. The first being the present trend of increasing internet usage for everything (this class for instance). In spite of all the time we end up spending online (or maybe, equally, because of it) people are looking for that personal connection with a brand more than ever. Which is one of the reasons I think blog marketing can potentially be so powerful. I say potentially because a lot of times the execution seems so heavy handed and completely devoid of artistry with the end product sounding forced or oversold and ultimately a turn-off, setting off consumer’s alarm bells.
The second reason I find it so interesting is that if it’s done right, it allows you to reach and interact with your consumers in a way that you can’t with traditional forms of marketing. And interactive brands are the ones that stand out amongst the haze caused by overexposure and desensitization of the average consumer to other avenues.
